Brand Identity for Cienne by Lotta Nieminen
“Cienne is a New York-based women’s ready-to-wear collection. The brand is socially and environmentally conscious, with an elevated aesthetic. A Cienne woman is strong and fun, sophisticated but adventurous. To embody these qualities, the identity relies heavily upon a vibrant, bold color palette, pulled from the stripes of a fabric used in the very first collection. As the brand’s versatile silhouettes, the brand colors are designed to be layered or stand alone, and last longer than just a season.”
Lotta Nieminen Studio is an award-winning graphic design, art direction and illustration studio, creating holistic visual solutions for clients across discpilines. Passionate about finding the best tools to execute content-driven visuals, the studio works as a creative partner in all aspects branding, bringing visual identities to life through thoughtfully crafted printed and digital implementations.
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(出典: thedsgnblog)






